When sisters Emily and Laura Schubert, and their friend, Lillian Tung, found themselves frustrated by the lack of available products for pubic care, they decided to reclaim their nether regions with Fur. The brand is the first to launch an all-natural collection tailored to nourish pubic hair and skin, legs, chest, beards, and brows. And it looks good, too. "I wanted [Fur] to look like timeless Chanel packaging or Yves Saint Laurent,” co-founder Emily explains. Housed in elegant spherical bottles, Fur oils certainly stun on the shelf.

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