Born and raised in Southern California, Douglas Little has been obsessed with fragrance since childhood. “I got my first big break in the personal care industry when I was given the opportunity to develop hair care line Sexy Hair Concepts,” recalls Little, “It was here that I fell in love with the art of product developing, especially the magic of fragrance. I knew that I wanted to launch my own collection of fine fragrances—something new, exciting, and different than what we have seen.” Respecting the traditions of French perfumery in a daring American way, Heretic offers complete transparency with its ingredients and works entirely with plant and flower materials blended in on-GMO sugarcane and grape alcohol.
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