The idea for the T3 hair dryer was born when brand founder Kent Yu observed his girlfriend getting ready for work using pricey styling products and a cheap hair dryer. He knew he could provide a solution that was lighter, faster, quieter, prettier — and wouldn’t damage hair. After years of research, he discovered the tourmaline gemstone, unique for its ability to emit negative ions and far-infrared energy, which cancel static, seal the cuticle, and lock in moisture for healthy, shiny hair. His patented T3 Tourmaline Infusion is one of hair care’s greatest innovations, with devotees including Gisele, Gwyneth Paltrow, and hairstylist Orlando Pita.

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