When Dr. Luke Burnett, a retired US Army Colonel, was leading a regenerative medicine lab in Winston-Salem the goal was to help heal battlefield injuries. He and his team discovered a way to extract human keratin in its purest form, called Alpha Keratin 60ku, and the power it has to treat burn wounds and regrow tissue. It wasn't until an intern asked if the protein could potentially work on hair that Virtue was born. Alpha Keratin 60ku remains the line's hero ingredient and is extracted from ethically-sourced human hair. This approach allows our bodies to recognize the keratin and treat it as our own. Alpha Keratin 60ku binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy.