VITA LIBERATA

Irish-born Alyson Hogg launched Vita Liberata as an anti-aging skin care range, but in 2007 when her friends asked her to concoct them a self-tanner, she made it her mission to create a formula without the unfavorable orange hue, streaking, or unpleasant scent. The resulting range is completely non-toxic with natural, organic ingredients and Moisture Locking and Odour Remove technologies that give a bronzed glow and long lasting hydration. With products like the Trystal™, a self-tanning bronzing powder, and the pHenomenal 2-3 Week Tan which lasts up to 4 times longer than regular tans, Vita Liberata has gained an impressive following of celebrity and makeup artist devotees.
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ABOUT THE FOUNDER

filed underWOMAN MADE

ALYSON HOGG

How an Ireland-native turned bronze to gold with her innovative approach to tanning.