VIOLET GREY Privacy Policy
Last Update: January 26, 2022

This Privacy Policy describes how VIOLET GREY (collectively, “VIOLET GREY,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information through the following channels:


  • the website www.violetgrey.com/ (the "Website");
  • in email, text and other electronic messages between you and the Website;
  • when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy; and
  • when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy; and
  • when applying for employment with us.

This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions. Please read this Privacy Policy carefully. This Privacy Policy supplements any other privacy related notices and policies we may provide to you from time to time, and is not intended to override them. If you do not agree with this Privacy Policy in general or any part of it, you should not access the Website, use our services or otherwise provide your information to us. You can jump to particular topics by going to the headings below:


Types Of Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information.


Context Types of Data
Account Registration We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.
Contests or Promotions When you participate in a contest or promotion we collect information about you which includes contact information to notify you if you are selected.
Demographic Information We collect demographic information you share with us, such as your age or location.
Distance Information When you visit our Website, we collect your estimated location from the GPS, Wi-Fi, and/or cellular technology in your device to help complete checkout details, perform estimated tax calculations and determine your location and your distance from a store that sells our products.
Email Interconnectivity If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.
Employment If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.
Feedback/Support If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, in order to reply.
Mailing List When you sign up for one of our mailing lists we collect your email address.
Mobile Devices We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our Website or when visiting one of our stores.
Order Placement We collect billing or payment information, such as your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order.
Partner Promotion We collect information that you provide as part of a co-branded promotion with another company.
Surveys When you participate in a survey we collect information that you provide through the survey for research purposes.
Website interactions and usage information We use technology to collect information automatically as you navigate through the Website. This may include details of your visits to the Website, including which links you click on, traffic data, logs, referring website, click-activity and information that you provide by filling in forms on our Website. This may also include information about your device or browser, including your Internet Protocol (IP) address, operating system and browser type.
Wedding and/or Gift Registry We collect your name, contact information, shipping address, and information about an event for which you are registering.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, other customers (including if someone purchases a gift for you), business partners, our affiliates, or publicly available sources.


Like most websites, we also use third party tools, including cookies and web beacons (also called clear GIFs). Some of these tools are provided by third parties, and some of the advertisements on our Website are served by third party advertisers. These third parties may use cookies or other technologies to collect information about our users. This may include information about users' behavior on our and other websites to serve them interest-based advertising. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.

Use And Processing Of Information

In addition to the uses described above, we use information in the following ways:


  • To identify you when you visit our Website or our store.
  • To provide products and services, including gift registry services, or to process orders, returns and exchanges.
  • To improve our Website, services and product offerings.
  • To streamline the checkout process.
  • To conduct analytics and provide interest based advertising
  • To administer promotions and surveys.
  • To fulfill or respond to the reason you provided the information. For example, if you share your name and contact information to request information or ask a question about our products or service offerings, we will use that information to respond to your inquiry.
  • To respond to inquiries related to support, employment opportunities, or other requests.
  • To send coupons, in-store receipt messages, newsletters, social media notifications and marketing and promotional materials, including information relating to our products, services, sales, or promotions, or those of our business partners.
  • For internal administrative purposes, such as processing your application or to retain you as an employee, as well as to manage our relationships.
Disclosure Of Information to Third Parties

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:


  • Service Providers. We may disclose your information to service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, assist with our advertising, marketing and promotional efforts, provide analytics, process payments, and assist in the fulfillment of orders.

  • Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be disclosed with us and with them. Their use of your information is not governed by this privacy policy.

  • Affiliates and Acquisitions. We may disclose information to our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also disclose information to that company, including at the negotiation s

  • User Generated Content. Some portions of our Website may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publically available.

  • Wedding and/or Gift Registry. Some portions of our Website provide the opportunity to create public registries where you can indicate to others what types of products you might be interested in receiving. We disclose the information that you provide about your event (e.g., name, date, location, etc.) to the public to permit others to search for that information. In some cases we may provide you with options to restrict the extent to which that information will be disclosed. We may also disclose your information to third party wedding and gift registry portal sites. Among other things this provides your guests with additional means of finding your registry and coordinating gifts.

  • Other Disclosures with Your Consent. We may, with your direction or consent, disclose your information to other unaffiliated third parties who are not described elsewhere in this policy.

  • Other Disclosures. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also disclose your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
Your Choices

You may be able to make the following choices regarding your personal information where permitted by applicable laws (for example, under the California Consumer Privacy Act). However, the right to exercise these choices is not absolute, and in certain cases, we may decline your request as permitted by law:


  • Information Request. You may request the following information about our collection, use and disclosure of your personal information over the prior 12 months, and ask that we provide you with a copy of the following:
    • categories of and specific pieces of personal information we have collected about you;
    • categories of sources from which we collect personal information;
    • the business or commercial purposes for collecting personal information;
    • categories of third parties to whom the personal information was disclosed for a business purpose; and
    • categories of personal information disclosed about you for a business purpose.

  • Changes To Your Personal Information. We rely on you to update and correct your personal information. Our Website allows you to modify or delete your account profile.

  • Deletion Of Your Personal Information. You may request that we delete your personal information. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.

Please address written requests and questions about your rights to clientservice@violetgrey.com or call us at +1 (855) 976 4126.


We may need to collect information from you in order to verify your identity. Depending on your request, we will ask for information such as your name, email address, government issued ID, date of birth, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply or delete personal information about you in our files, subject to applicable laws. We will not discriminate against you for exercising any of your rights described above.


In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us. If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:


  • A copy of the signed permission authorization to act on the consumer’s behalf.
  • If you are a business, proof that you are registered with the Secretary of State to conduct business in California.

If we do not receive this information, the request may be denied.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure and we cannot guarantee the security of your personal information.


Our Website permits you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Other Important Information

The following additional information relates to our privacy practices:


  • Transmission Of Information To Other Countries. As a company based in the United States, we primarily process personal information within the United states. As a result your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.

  • Third Party Applications/Websites. Our Website may contain links to third party websites or applications that we do not own. We have no control over the privacy practices of websites or applications that we do not own. We recommend that you read the privacy policies of those other websites and applications.

  • Changes To This Privacy Policy. We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, we will post the updated privacy policy and take any other steps required by applicable law.

  • Online Tracking. Do Not Track (“DNT”) is a privacy preference that you can set in your web browsers, which allows you to opt out of tracking by websites and online services. Like most websites, we do not currently recognize automated browser signals regarding tracking mechanisms, which may include "Do Not Track" instructions. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/. You can also block or delete cookies from your browser, however, this may cause some of the Website, to work incorrectly. For example, in the Chrome menu bar, select: “More, Settings, Privacy and security, Cookies and other site data, See all cookies and site data,” where you can choose to allow or block all or certain cookies, and choose to clear cookies when you quit Chrome. In addition, to opt out of tracking by Google Analytics, click here.

  • Accessibility. If you are visually impaired, you may access this notice through your browser’s audio reader.

  • Children. We do not knowingly collect personal information from minors under 13 years of age.

  • Information for California Residents. California law indicates that organizations should disclose whether certain categories of information are collected, “sold,” or transferred for an organization’s “business purpose” (as defined under the California Consumer Privacy Act). You can find a list of the categories of information that we collect and share here. Please note that because this list is comprehensive it may refer to types of information that we disclose about people other than yourself. If you would like more information concerning the categories of personal information (if any) we disclose to third parties or affiliates for those parties to use for their own direct marketing please submit a written request to us using the information in the "Contact Information" section below.
Contact Information.

If you have any questions, comments, or complaints about this policy, the ways in which we collect and use your personal information, or wish to exercise your rights, please contact us using one of the methods provided below.


California Information Sharing Disclosure

This section applies to the extent that the California Consumer Privacy Act (“CCPA”) is applicable. For purposes of this section, “personal information” has the meaning given under the CCPA, but does not include information exempted from the scope of the CCPA.


We do not sell personal information about you to third parties and have not done so in the past 12 months. The table below explains our practices for the past 12 months relating to the categories of personal information that we collected and the categories of third parties that we shared this information with.


Categories of Personal Information We Collect Categories of Recipients
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, social security number, driver’s license number, passport number or other similar identifiers.
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Communications, marketing and survey service providers
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Payment processors
  • Shipping services
  • Social networks
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may overlap with other categories in this table, and include signature, physical characteristics or description, state identification card number, education, credit card number and debit card number.
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Communications, marketing and survey service providers
  • Data analytics providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors
Characteristics of protected classifications – this may include age, sex, etc.
  • Cloud storage providers
  • Data analytics providers
  • Other Service Providers
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Communications, marketing and survey service providers
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors
  • Shipping services
  • Social networks
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding interactions with the Website.
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Communications, marketing and survey service providers
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors
  • Social networks
Geolocation data
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Shipping services
Sensory Data - this may include audio, electronic, visual, thermal, olfactory, or similar information
  • Affiliates or subsidiaries
  • Business partners
  • Other Service Providers
Professional or employment-related information
  • Affiliates or subsidiaries
  • Benefits and HR related service providers
  • Business partners
  • Cloud storage providers
  • Communications service providers
  • Data analytics providers
  • Social networks
Inferences drawn from any of the information listed above
  • Advertising networks
  • Affiliates or subsidiaries
  • Business partners
  • Cloud storage providers
  • Communications, marketing and survey service providers
  • Data analytics providers
  • Internet service providers
  • Joint marketing partners
  • Operating systems and platforms
  • Other Service Providers
  • Payment processors
  • Social networks