Our Executive Director of VIOLET LAB on the results-driven essentials designed to add luxury, quality, and confidence to your life.
Written BySARAH BROWN
Photographed By BRYCE ANDERSON
Creative Direction By VICEN AKINA
Muse SUNNY NASH
Styling By SOPHIA ALVAREZ
Production MARA WEINSTEIN
I have always been an investment shopper. First, I love shopping (a lot). Second, shopping like a samurai—seeking out the finest quality, no exceptions!—streamlines my routine and simplifies my life. When every staple in my wardrobe—cosmetic or otherwise—fills a need, inspires delight, and plays its role to perfection, I don’t need much else.
When it comes to beauty, we at VIOLET GREY believe in investment shopping, big-time. It’s literally the only reason we are here. We exist to simplify your routine with everyday essentials designed to deliver results and to add luxury, quality, and confidence to your life. There is no time like January—an optimistic month by nature, when the calendar cranks back to 1/1—to add a few fresh VIOLET CODE APPROVED updates and upgrades to your already hard-working regimen. This is the moment to take stock, re-set, get organized. It’s like spring cleaning but…winter.
With that, we present our 2022 Guide to Ultimate Upgrades & Investments. From simple pleasures (like the best cleanser) and little luxuries (power to the pillow) to devices that deliver (when was the last time you thought about your showerhead?), these are the not-so-basic-basics that rule our shelves and deserve to be on yours. They are staples—both luxurious and utilitarian—that form the foundation of smart routines, good habits, efficient mornings, self-care-Sundays and I-mean-business Mondays. I don’t know about you, but if I love it, I am bound to use it. That’s a smart purchase.
Your day pretty much begins and ends with some version of your beauty routine. That is no small thing. Investing in your regimen is by extension investing in yourself, and that is the ultimate smart move—and in my book the ultimate resolution for 2022.
Here’s to a new year of health, happiness, beauty, confidence, laughter, and love.
ULTIMATE UPGRADES & INVESTMENTS
SHOP SARAH’S ESSENTIAL UPGRADES
SARO DE RÚE $170
Macrene Actives $95
WESTMAN ATELIER $48