VIOLET GREY Board Member, founder of Crown + Conquer, mother of two, and general bad bi$h shares the products she has added to THE BAG.
Photographer NAJ JAMAI
April McDaniel is not an A-list celebrity (though she is friends with many, many, many), nor is she technically even a household name, but trust us when we tell you that she is what Lizzo would, without hesitation, call one of the baddest bi$hes around. She is the founder of Crown + Conquer, the go-to marketing partner for Fortune 500 companies seeking cultural relevance and general cool factor, sits on the VIOLET GREY board as a Director, is a widowed mother of two, and also a constant source of inspiration to those around her––so much so that Adele (yes, the Adele) dedicated her most recent album to April. Don’t believe us? Grab the tissues. Here, the self-certified treatment junkie (“I always joke that I have more appointments than Beyoncé,”) shares what she has added to THE BAG.
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11 PRODUCTS. ONE BAG.
“This primer is magical. It not only preps your skin before you apply makeup, but it has this bronze tint to it that makes your skin look amazing and healthy. Some days I skip my foundation altogether and just wear this primer.”
“I’m always curious to see what doctors and people who specialize in skin care medically recommend (and formulate). Created by Dr. Chaneve Jeanniton (who runs her own boutique surgical and non-surgical practice in Brooklyn), this epi.logic retinol sounds like a gentle and a perfect addition to my previously retinol-adverse skin care routine.”
16 QUESTIONS WITH BOZOMA SAINT JOHN, CHIEF MARKETING OFFICER AT NETLFIX.