SHARE THIS

SHOP HER BAG:

APRIL
MCDANIEL

VIOLET GREY Board Member, founder of Crown + Conquer, mother of two, and general bad bi$h shares the products she has added to THE BAG.
 

Photographer NAJ JAMAI

April McDaniel is not an A-list celebrity (though she is friends with many, many, many), nor is she technically even a household name, but trust us when we tell you that she is what Lizzo would, without hesitation, call one of the baddest bi$hes around. She is the founder of Crown + Conquer, the go-to marketing partner for Fortune 500 companies seeking cultural relevance and general cool factor, sits on the VIOLET GREY board as a Director, is a widowed mother of two, and also a constant source of inspiration to those around her––so much so that Adele (yes, the Adele) dedicated her most recent album to April. Don’t believe us? Grab the tissues. Here, the self-certified treatment junkie (“I always joke that I have more appointments than Beyoncé,”) shares what she has added to THE BAG.

SHOP HER BAG

11 PRODUCTS. ONE BAG.

APRIL MCDANIEL

1

/

12

These wands are a great tool to alleviate tension. I use them all over my face when I feel any muscle tightness and want to relax, or when I have a headache.”

2

/

12

“I can’t get enough of this mascara––I buy it all the time! The brush is super fine so I can target my bottom lashes like a pro.”

3

/

12

“I can’t say enough good things about this serum. When my skin feels dry, I use this to achieve that dewy, glowy look that I love.”

4

/

12

This oil is the truth! I have it in the travel size because I need it with me wherever I go. I’m excited to get the full-size version to have at home, too.”

5

/

12

This primer is magical. It not only preps your skin before you apply makeup, but it has this bronze tint to it that makes your skin look amazing and healthy. Some days I skip my foundation altogether and just wear this primer.”

6

/

12

KNC products and the packaging are so fun! I’ve used the Star Eye Masks before but I can’t wait to try these face masks, plus I love supporting another black female entrepreneur!”

7

/

12

“I’m always curious to see what doctors and people who specialize in skin care medically recommend (and formulate). Created by Dr. Chaneve Jeanniton (who runs her own boutique surgical and non-surgical practice in Brooklyn), this epi.logic retinol sounds like a gentle and a perfect addition to my previously retinol-adverse skin care routine.”

8

/

12

“My curls are POPPIN’ when I use this conditioner. It also smells amazing, which is a plus!”

9

/

12

The U Beauty Resurfacing Compound is great to use before you go to bed. It makes your skin impossibly smooth.”

10

/

12

“I’m very into cleansers that give major suds––I just feel like my face is cleaner when I see the bubbles!”

11

/

12

“This is the best sunscreen ever! It’s so lightweight making it the perfect as primer.”

FILED UNDER:
SCREEN TEST

APRIL MCDANIEL

16 QUESTIONS  WITH BOZOMA SAINT JOHN, CHIEF MARKETING OFFICER AT NETLFIX.