VIOLET GREY editors restock HOPE’s VIOLET CODE APPROVED, mother-of-four-friendly skin care routine and add the newest heroes to hit THE SHELVES.
Photography ByNAJ JAMAÏ
FILED UNDER: SHOP THEIR BAG
- 1. A VIOLET FILE documenting the editor-curated bag contents of ingenues, icons, moguls, and provocateurs for your viewing and shopping pleasure.
/ / Have you seen the new SHOP THEIR BAG? I am probably going to have everything they’re having. / /
- 1. The act of shopping the real life product recommendations from VIOLET GREY’s team of editors to some of our most captivating customers.
/ / You see it, you like it, you want it, you got it. That’s how you SHOP THEIR BAG. / /
Live from VIOLET AT YOUR SERVICE, we are shopping for HOPE SMITH, founder of cult-beauty brand MUTHA.
A Texas native, former model, wife, mother of four, and now beauty mogul, HOPE SMITH knows good product. Starting her career as a model, Hope viewed beauty, “as my way out,” and opened her first medi-spa (which at the time was truly visionary) when she was 20.
Understanding the science of skin care, she founded MUTHA in 2019 after experimenting with her own balms, salves, oils, and butters to help with her stretch marks during pregnancy. Obsessed with finding the best-possible ingredients and backing them with clinicals, MUTHA products are truly best-in-class formulations that are rooted in science and are 100% safe to use during pregnancy.
Knowing the best ingredients and formulas out there, HOPE trusts our team of world class editors to keep all her favorite skin care products stocked, beautifully labeled, and VIOLET CODE APPROVED.
If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag for your shopping pleasure.
HOPE is not alone in her love for this futuristic device, it is a constant top seller. And for good reason! Afterall, how could you not fall for a mask that gives you clearer, smoother, and firmer skin in only three minutes a day?
VIOLET GREY editors transform HOPE SMITH from laid-back model-off-duty to Madonna-circa-1990 pop glam, complete with platinum wig.
VIOLET CODE APPROVED:
UP ALL NIGHT EYE CREAM
A luminescent eye cream that combats signs of fatigue and diminishes dark circles instantly.