We accept 
SHOP HER BAG:
HOPE
SMITH
VIOLET GREY editors restock HOPE’s VIOLET CODE APPROVED, mother-of-four-friendly skin care routine and add the newest heroes to hit THE SHELVES.
Photography ByNAJ JAMAÏ
FILED UNDER: SHOP THEIR BAG
noun
- 1. A VIOLET FILE documenting the editor-curated bag contents of ingenues, icons, moguls, and provocateurs for your viewing and shopping pleasure.
/ / Have you seen the new SHOP THEIR BAG? I am probably going to have everything they’re having. / /
verb
- 1. The act of shopping the real life product recommendations from VIOLET GREY’s team of editors to some of our most captivating customers.
/ / You see it, you like it, you want it, you got it. That’s how you SHOP THEIR BAG. / /
Live from VIOLET AT YOUR SERVICE, we are shopping for HOPE SMITH, founder of cult-beauty brand MUTHA.
A Texas native, former model, wife, mother of four, and now beauty mogul, HOPE SMITH knows good product. Starting her career as a model, Hope viewed beauty, “as my way out,” and opened her first medi-spa (which at the time was truly visionary) when she was 20.
Understanding the science of skin care, she founded MUTHA in 2019 after experimenting with her own balms, salves, oils, and butters to help with her stretch marks during pregnancy. Obsessed with finding the best-possible ingredients and backing them with clinicals, MUTHA products are truly best-in-class formulations that are rooted in science and are 100% safe to use during pregnancy.
Knowing the best ingredients and formulas out there, HOPE trusts our team of world class editors to keep all her favorite skin care products stocked, beautifully labeled, and VIOLET CODE APPROVED.
If you’re thinking, I’ll have what she’s having, we’ve documented the contents of her editor-curated bag for your shopping pleasure.
SHOP HER BAG
1
/13
This rich, hydrating, multi-tasking body moisturizer is the hero product that started it all for HOPE. A cult favorite for preventing stretch marks during pregnancy, it doubles as an indulgent treatment for any dry, undernourished area of the body.
2
/13
What could be better than a vibrator that is also a chic statement jewelry piece? Let this powerful bullet take both your pleasure and your outfit to the next level.
3
/13
Like many in-the-know beauty lovers, HOPE cannot live without this sensational mask that lifts, firms, brightens, and smooths all in 20 short minutes. You’ll want to buy a few because this bad boy is seriously addictive.
4
/13
Leave it to this busy mom to create a clean beauty serum that does it all–hydrates, plumps, and brightens, and vitamin C antioxidant protection reverses environmental damage. Plus, it is safe for sensitive skin.
5
/13
Elevate your sleep and take some much-needed time for yourself with this silk sleep mask. Comfortable, soothing, and protective of the fragile skin around your eyes, this little luxury will have you looking and feeling refreshed.
6
/13
HOPE needed an eye cream to combat the toll stress and lack of sleep take on the delicate eye area, so she made one. Hyaluronic acid plumps fine lines, caffeine strengthens barrier function, while pearl powder brightens on contact. An added bonus–we love the way it wears under makeup.
7
/13
This hydrating cream is the perfect shade of pink to perk up a dull complexion and give you a healthy glow. Wear it everywhere from the apple of the cheek, to the cupid’s bow, to the eyelids for a fresh, lit-from-within look.
8
/13
The perfect neutral lip liner does exist. This pencil glides on easily and gives subtle definition, all while helping to hold your lip color in place.
9
/13
HOPE is not alone in her love for this futuristic device, it is a constant top seller. And for good reason! Afterall, how could you not fall for a mask that gives you clearer, smoother, and firmer skin in only three minutes a day?
10
/13
Turn your home into an oasis through the most powerful of senses–smell. This cheeky spray bottle delivers a fresh, slightly surprising floral scent that is perfect for the warmer months ahead.
11
/13
Boring sunscreen be gone. This radiance boosting SPF gives you a glow with or without makeup and you will love it as a rockstar primer for your foundation or alone as your last skin care step.
12
/13
Reduce frizz and speed up your blowdry with this leave-in treatment that gives you salon-quality locks at home. Even chemically treated hair will look and feel softer and stronger.
13
/13
Take VIOLET GREY with you everywhere you go. The ultimate accessory, this little black bag will be a practical and sophisticated home to all of your beauty favorites.
FILED UNDER:
SCREEN TEST
VIOLET GREY editors transform HOPE SMITH from laid-back model-off-duty to Madonna-circa-1990 pop glam, complete with platinum wig.
VIOLET CODE APPROVED:
MUTHA
UP ALL NIGHT EYE CREAM
A luminescent eye cream that combats signs of fatigue and diminishes dark circles instantly.