Our Creative Director shares the 12 can’t-live-without products he consistently adds to THE BAG.
Written By VICEN AKINA
Photographer NAJ JAMAI
Creative Director CASSANDRA GREY
Wardrobe MONICA ROSE
Hair LEA JOURNO
Nails JOLENE BRODEUR
Production GIANNA SANTOS
Compliments on my skin are not something I remember receiving prior to working at VIOLET GREY. My foray into the world of luxury skin care began like many others, wandering aimlessly through the beauty section of a department store (R.I.P. Barneys) and putting all my trust in the most approachable and confident salesperson. The downside here was, of course, the fact that they would only recommend the one brand they represented, eschewing any real, impartial advice.
During my first week at VG in 2015, a colleague prescribed me a full, brand-spanking-new routine—a very tight, multi-brand edit that even included a drugstore staple beloved by makeup artists (but wasn’t available on our site), making me trust her even more. From that moment on I knew I was in good hands. I love beauty, but am not an obsessive who needs to test every new “it” product or TikTok trend—the thought of trying something new on my face actually terrifies me—unless I know it’s been approved by our Committee. I know, I know…this sounds like a plug. But if the top artists and experts in The Industry say it’s the best, then wouldn’t you trust them too?
Below, a handful of my #violetcodeapproved staples, including the cleanser from that first consultation that forever changed my skin.
To receive your own custom routine, chat with one of our lovely Beauty Editors by texting VIOLET AT YOUR SERVICE (310) 510-6306 or visit the store on Melrose Place.
SHOP HIS BAG
A true desert-island pick—especially if you’re only allowed one carry-on to that desert island. This TSA-friendly tube, packed with beta-carotene, feels like a buttery serum and is all I need after a day in the sun. It’ll give you that glow-from-within radiance, even if you’ve only made it so far as the home office (read: couch) for the day.
Nécessaire revolutionized the shower experience and I’ve been a devotee since Day One. Clean ingredients, handsome packaging, and just the right amount of fragrance. I alternate days between the wash and exfoliator.
If you’re reading this, then you’ve certainly heard of our latest breakout brand: Eighth Day. The Reparative Moisturizer is the newest addition to my routine, and after noticing immediate fading of my hyperpigmentation, it looks like this one’s a keeper.
Perhaps someone in the metaverse will figure out the trick to translating scent digitally, but until then I recommend you visit our flagship on Melrose Place and pick up one of these stunning marble candles poured with organic coconut wax. Marylebone, my favorite scent, is a sophisticated take on petrichor in the namesake London neighborhood. (In-store only)