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TOP FLIGHT:

Cassandra grey’s
guide to
violet grey’s
gift edit

For everyone on your list, only the most spectacular presents will do.

Written By CASSANDRA GREY
Photography By VICEN AKINA

Since our launch in 2014, most everyone labels VIOLET GREY as a beauty retailer, which makes me feel, well, unseen. My team knows not to even say the word “retailer” as they know it crushes my soul. They can all recite my stock response, which is something along the lines of...“We are not a beauty retailer. We are in the service business. E-commerce is a convenience we provide to our customers, but the real reason we exist is to help them navigate and organize their beauty routines. We build, maintain, and upgrade world-class cosmetic wardrobes and I am pretty confident we are THE best at what we do.”

The bottom line: our principal product is trust. Before we do anything, we ask ourselves, Does this garner the trust of our customers? If it doesn’t, we don’t do it.  Maybe it was my years as a waitress that conditioned me to please, or maybe it is because I get to work with an incredible team that loves the service industry as much as I do. Whatever the case, all is well in our world when our customers are happy.  

   

So what does any of this have to do with our gifting edit? Well, I always dreamed that people would send VIOLET GREY on any given occasion the same way they send flowers. I find gifting to be one of the great joys in life and what better gift to give than useful and thoughtful products that bring people joy — or better yet — glowing skin and a certain kind of swagger. Why give them more stuff, when you could give them confidence in their skin, a  Sunday of self-care, or a signature scent that forever marks a moment in time. Try gifting someone the good life in a jar, tube, or bottle and I guarantee the heartfelt thank-yous are coming.

With that said, please allow us to be at your service, especially during retail’s “hunting season” this holiday. In true VIOLET GREY fashion, we’ve curated an edit of the best beauty gifts for everyone on your list. On top of that, we are here should you need any additional help deciding, personalizing, or picking the perfect, one-of-a-kind, most exceptional gift ever. Just text our beauty concierge at 310-510-6306 with any questions.

NO. 1: THE VIOLET BOX: BEST-SELLERS

The stuff beauty dreams are made of: a box overflowing with 13 of the best-in-class beauty products our customers love most. We can barely keep these items in stock, but luckily for you — and even luckier for your giftee! — this limited-edition offering serves up the most-wanted products from Augustinus Bader, Nécessaire, Westman Atelier, and more. It’s valued at $1,023 but you can score it all for just $425. Truly, you cannot go wrong with this one.


no. 2: stay home, but make it violet

For the friend who’s going stir-crazy at home, a scented candle from our exclusive Candle Edit is the antidote for cabin fever— as is a couture room spray. Our holiday favorites: the fresh green notes of DS & Durga Portable Xmas Tree Candle, the whisky-soaked Johnnie Walker Candle, and the earthy patchouli-tinged Frédéric Malle Cafe Society Perfume Gun to keep spirits high until it’s safe to meet for cocktails again.


NO. 3: SIGNATURE SCENTS AND OTHER OLFACTORY DELIGHTS

Giving fragrance is risky if we’re dealing with Designer Imposters body spray. But not when you’re offering up one of these sophisticated, sure-to-please-everyone scents. The Lost Cherry and Ombré Leather Eau de Parfums from Tom Ford, whose famously exacting approach to, well everything, are especially effective at eliminating any chance of a gifting misstep.


NO. 4: GLIMMER. GLAM. VIOLET.

Tis the season to trade your sweatpants for a dress, heels, and a little makeup with some sparkle and shimmer — preferably the rosy, champagne-y shades of the Westman Atelier The Holiday Edition set, which pairs beautifully with the VIOLET GREY Westman Atelier Full-Face Brush Set. Put in a little effort and remember how incredible it feels to be the most glamorous square on Zoom.

NO. 5: AN AT-HOME SPA SITUATION

If you can’t send your favorite person to the spa, send the spa to her. (Or him — men appreciate a good self-care moment, too.) Our Hand Pampering Spa Kit makes rough mitts soft and silky again, while the Susanne Kaufmann Home Spa Box has all anyone needs for head-to-toe relaxation. For the full immersive spa experience, queue up some Enya, and let the stress sail away.


NO. 6: INTRODUCING VIOLET GREY STARTER KITS

For that special somebody who has been very, very good this year, a splurge is not only justifiable but necessary, especially when it comes in the form of our exclusive High and Low Maintenance Starter Kits. Each contains an everything-you-need assortment of Violet Code Approved products for morning and night, skin care treatments, body care, and more — all made to simplify your life. Is it cheap? Not in any sense of the word, which is just how it should be because you (and those worthy on your gifting list) deserve the best.


NO. 7: CHEAP & CHIC GIFTS UNDER $100

For those a bit more frugal, you can find a perfectly delightful (and luxurious) present for less than you might think. The exclusive Yves Durif Petite Brush and Comb Set, for instance, bundles two high-performance items for maintaining gorgeous hair at all times. These and other covetable gifts like the Tom Ford Lip Blush, pictured below, are thoughtful, unexpected, and it must be noted, very well-priced.

NO. 8: NEW HAIR, WHO DIS

Nobody doesn’t want gorgeous hair. Achieving that dream all begins with the proper tools. That’s why we’ve curated our Wet Hair, Don't Care Set, which is ideal for anyone desiring a glorious mane (i.e., everyone). Or stuff a stocking with the Italian-made Yves Durif Gold Bristle Brush, which is truly the Alfa Romeo of brushes and exclusively ours. Either way, head-turning hair awaits, which might be the most appreciated gift of all.

  

NO. 9: HEALTH IS WEALTH

Health and well-being are more important than ever, which is why it’s especially kind to help your loved ones feel their best. Our Car Essentials Set has all of the little things — deodorant, dry shampoo, nail clippers, and more — that can make the difference between a stressful moment and one filled with relief. And don’t snooze on our Beauty Sleep Set, which contains a few just-before-bed essentials to deliver a restful night of sleep. (Priceless.)

  

NO. 10: SMARTPHONE, SMART BEAUTY

Yes, your tech-savvy friends may live for Tim Cook’s next keynote address, but if they’re still using the three-step skin care from their college days, their iPhone software isn’t the only thing that needs updating. Take their routine into the future with high-tech devices and innovative formulations such as those in the Augustinus Bader Tandem Set, whose origins in stem-cell research will blow their mind.

  

NO. 11: LESS-IS-MORE STOCKING STUFFERS

For too long, stockings have been the dumping ground for oddball trinkets. Upgrade your stocking-stuffer strategy by choosing little luxuries that pack big joy into a small package. Isn’t it better to receive the chic and compact Victoria Beckham Beauty Posh Lipstick: The VB Edit than to subject someone to yet another pair of unwearable novelty socks?

  

NO. 12: ONLY AT VIOLET

Short on time? Know someone who loves beauty but doesn’t have a clue where to start? Allow us to help. Our exclusive VIOLET GREY sets are carefully curated and beautifully presented, so any of them will be surefire hits. Choose from our High Maintenance Starter Kit, Low Maintenance Starter Kit, Car Essentials Set, Ultimate Shower Essentials Set, Hand Pampering Spa Kit, VIOLET GREY Wet Hair, Don't Care Set, and VIOLET GREY Nails Essentials Set. You’ll come across as the world’s savviest gifter without even lifting a finger.