A founder with decades of luxury fashion and beauty under his belt. Four French perfumers (all female, bien sûr). The cleanest, most sustainable distillation techniques available. An uncompromising commitment to craft. This is Perfumehead, the brainchild of Daniel Giles. The L.A.-based creative director rediscovered his love for fragrance after losing his sense of smell for several months. “I realized the importance of how scent makes me feel, its connection to emotion,” says Giles. Thus, he set out to create an “osmocosm”—a smell universe with deep, sensual, precious extrait de parfum.
It is only natural that Perfumehead live exclusively behind our red doors on Melrose Place, after all, the collection, created with VIOLET GREY in mind, is an ode to Los Angeles. One fragrance evokes the night-blooming flowers that grow in the canyons, while another is a love letter to the debauchery of the nightclubs on the Sunset Strip in the 1970s. We couldn’t be more thrilled to introduce the new, VIOLET CODE APPROVED brand Perfumehead to the world.