How the founder of Supergoop! is innovating sunscreen with surprising formats you’d never know were blended with SPF.
Written By JAYME CYK
VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers because of their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit.
Holly Thaggard dreams about SPF, which we believe is an obvious scenario for an entrepreneur who’s built her business around slipping sunscreen into your favorite skin care and beauty essentials.
The San Antonio-based sunscreen aficionado decided to navigate the space when her close friend was diagnosed with skin cancer at age 29. Thaggard did her due diligence and learned that skin cancer was the most common type of cancer in the U.S., and that it was largely preventable if you did just one thing: Wear sunscreen daily. But the unappealing texture, scent, and finish of most broad-spectrum protection prohibited people from wearing it consistently. So she embarked on a mission to change the way the world thought about SPF. “It’s no longer about the icky mess you put up with at the beach. Our formulas are clean, feel-good skin care that make wearing sunscreen easy, fun, and something you’ll actually want to do every single day,” she says. Here, Thaggard reveals how she made that happen, her hidden talent, and the beauty rules she lives by.
First thing you do when you wake up?
I get out of bed and splash my face with cold water.
I’d say no less than 10 minutes. It doesn’t take me long, because I have to get myself and my two kiddos out the door!
Typical skincare regimen?
It all centers around an SPF wardrobe––you’ll always find me wearing at least three or more Supergoop! products at a time, with a few other favorites mixed in. Right now, I’m loving the Superscreen Daily Moisturizer SPF 40, followed by 100% Mineral Matte Screen SPF 40, and Shimmershade SPF 30.
Your signature beauty look?
A natural, no-makeup makeup look with SPF in the mix.
SoulCycle when I’m traveling to Los Angeles, New York City, or San Francisco for work; my private Pilates sessions when I’m home in San Antonio.
Celery juice, scrambled egg whites, sliced tomatoes, avocado, and fresh made pico de gallo. On the weekends, I’ll add a slice of extra-crispy multigrain toast with cream cheese.
Foolproof self-care move?
A nightly bath.
Melrose Place by Heretic Parfum. A very uncomplicated and super fresh blend of lime, bergamot, and orange
My Aquis Rapid Dry Hair Turban. You only have to purchase it once and it cuts down on drying time by like half!
A Yeti tumbler filled with crushed ice and water. SPF and H2O are my beauty secrets!
THE BEST IN BEAUTY FROM THOSE WHO KNOW BEST