VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers because of their individual approach to business. Each one entered the conversation in her own manner and maintained a steady, if not unparalleled, trajectory with her indomitable spirit.

One look at Jeanne Damas and it’s easy to understand why she became a favorite amongst street style photographers during the early aughts, long before “influencer” was deemed a proper profession. Her just-rolled-out-of-bed waves. A fresh flush that suggests she’s pedaled her way from one end of Paris to the other (probably because she has). And that signature, imperfectly-perfect red lip. It only makes sense that Damas would parlay her personal style and covetable French girl insouciance into a full-fledged brand, Rouje Paris, that allows her 1.3 million Instagram followers (and counting!) to get the look from head to toe.

“I always wanted to create my own brand to express my own universe and my ideal wardrobe for every season,” Damas explains. “Rouje started quickly with my longtime friend Nathalie Dumieux who works with me on design. We shared the same creative vision, so we knew exactly which direction we wanted to go.” Launched in 2016, the range has expanded beyond boots made for stomping around the Marias and ultra-feminine dresses designed to blow in the breeze atop a bicyclette. Now, it includes beauty products too—like the Lip Palette Les 4 Rouje, which contains four universally flattering shades for lips, cheeks, and eyes in one vintage-inspired compact you’d be proud to pull out for a touch-up.

“I’ve always loved the beauty industry and I used to do makeup for my close friends when I was younger,” says Damas. “When I was still in school, I even did an internship at YSL Beauté in Lloyd Simmonds’ department.” It appears that working alongside the legendary makeup artist rubbed off. From a classic crimson (named Jeanne, naturellement) to a cool rose, there’s a creamy lip color to complement everyone. When applied with your fingertip (Damas’ go-to tool), this line of luxe lipsticks is the easiest way to achieve a Parisian pout tout suite.

Here, Damas shares her pharmacy favorites and where French girls really go to work out.