Hiroshi Uemura, son of legendary makeup artist and cosmetics titan Shu Uemura, founded Utowa in 2002 to continue his family’s legacy in the beauty industry. The UTOWA range marries modern innovation with Japanese craftsmanship. The makeup tools are essential, from the iconic Eyelash Curler, precisely crafted to achieve lifted lashes, to the hand-cut brushes made to last a lifetime. The UTOWA line is exclusive to VIOLET GREY in America.
Utowa
Utowa Eyelash Curler II
At the forefront of Japanese design and innovation, the iconic curler is desi...
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Utowa
Eyebrow Spoolie Brush 01
The rolling nylon bristles on this classic spoolie brush are perfectly shaped...
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Utowa
Utowa Cotton Swabs
Designed for cosmetic use, these cotton swabs taper on one side for easy hand...
Utowa
Utowa Halberd Cheek and Eyeshadow Brush 22H
This versatile goat-hair and PBT-fiber brush is ideal for applying blush or b...
Utowa
Utowa Make-Up Brush 13
Ideal for pressed-powder eyeshadow, this goat-hair and PBT-fiber brush helps ...
Utowa
Utowa Make-Up Brush 22F
This versatile foundation brush is designed to create a flawless look with an...
Utowa
Utowa Make-Up Brush 7P
This brush’s small diameter and pointed shape makes it ideal for defining the...
Utowa
Utowa Make-Up Brush 10
Perfect for applying eyeshadow, this basic-shaped pony-hair and PBT-fiber bru...
Utowa
Utowa Oblique Eyebrow Brush 7OB
Crafted from pony hair and PBT fibers, this angled brush is perfect for defin...
Utowa
Utowa Round Face Brush 27
Ideal for loose or pressed powder, this goat-hair brush softly sweeps the sur...