“I’ve been a spokesperson for so many products and some of them I never actually tried,” admits Linda Evangelista. But she can’t say the same for Erasa XEP-30, an anti-aging serum full of neuropeptides that stimulates collagen growth, lightens darks spots, brightens the complexion, and eases facial muscle movement. In fact, Evangelista cites the powerful anti-aging concentrate as the very first beauty product that she finished completely: “[it] went dry on me.” The supermodel fell so hard for Erasa XEP-30 that she reached out to the team of scientists behind the patented formula to learn more. They clicked, and Evangelista is now the brand’s creative director and vice president.

Evangelista first encountered Erasa after the husband of esthetician Georgia Louise passed along a bottle to solicit her feedback. “I brought it home and I popped it on my nightstand because I wanted to look it up to see what it was about. I never did do that,” she laughs. “One night I hopped into bed and I decided to give it a try.” A couple of weeks later, while tweezing her eyebrows in a magnifying mirror, Evangelista had a not unhappy realization: she couldn’t believe how incredible her skin looked. “Who ever looks in the mirror and says, ‘My skin looks good?’” she asks. “I started putting it on morning and night, and a week later, when I went to tweeze my eyebrows again, I was in shock. I noticed that my melasma was fading and that my pores looked smaller. I started running around my apartment with my mirror to get different light because I couldn’t believe what I saw.”

But what she saw was real. So real, that Evangelista estimates 85% of her melasma has disappeared in the two years that she’s been a devotee of Erasa XEP-30. She even saw a reduction in dark circles and stopped using concealer. “I used to call my dark circles ‘navy blue’—you can even see them in my old Peter Lindbergh photographs,” she says. “He always said he loved my bags, which is the strangest compliment I ever got, but I don’t have navy blue anymore.”

LINDA BEFORE 10AM