The Violet Files

The Violet Files / Shop My Bag / chrissy rutherford


In early 2020, Chrissy Rutherford took a leap and left her longtime role at Harper’s Bazaar—only to find herself caught in the pandemic’s lockdown six weeks later. “I was stuck at my apartment, thinking, what am I going to do? Because this was not what I’d planned when I left my job to work for myself.” She began mulling over the next phase of life. “I am very much a spiritual girlie,” she says of her interest in astrology. An aspect of her chart suggested a possible new direction: moon conjunct in the midheaven, a signal for emotional honesty in the public sphere. By January 2021, her newsletter, FWD JOY, was born.

Four years later, balancing writing alongside brand partnerships, Rutherford has settled into a groove. She now lives an hour outside Manhattan, in Westchester County, with her Jamaican parents—an arrangement for a single thirtysomething that she unpacks in the newsletter, alongside topics like books, love, and mental wellness. “That’s always been a goal for me: to talk about the uncomfortable things that people actually don’t really want to talk about,” she says. It’s a lesson in mutual support. “My mom is not fussy about her appearance on any level, but luckily for her, we wear the same size, the same shoe size,” Rutherford says. “And she always loves playing with my makeup, which is funny because when I was a child, that was me playing in hers.” The newsletter itself nods to her father—his birth name is Forward Joy Rutherford—but the message is universal. “No matter where you are in your life,” she says, “joy will always find you again.” That sense of uplift, for body and spirit, also guides her impeccably edited BAG.

 

 


8

Let’s be real, shower caps have never been cool! But they are a necessity for me, especially during silk press season. I love that this brand has reimagined them in fun prints and made them even better at protecting my hair in the shower.

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Shhhowercap

The Rumi

$49.00
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7

You’ve got to keep the lips kissable at all times—and these are the best lip masks around. KNC’s passion for beauty really comes through in her products.

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6

As someone with acne-prone skin, I always shied away from face oils until I tried this serum. It’s natural, has high-quality ingredients, and makes my skin look so healthy!

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0

I love a product that does double duty! This lip and cheek tint comes everywhere with me.

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4

I do a face mask in the morning a few times a week, and lately, I’ve been loving this Augustinus Bader one. It actually stays on while I’m answering emails and enjoying a cup of tea. Most important, it’s helping me fight that intense winter dryness.

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3

I have to have a bath at least once a week. Depending on my mood, I love concocting different oils and salts to make it relaxing or energizing. This Susanne Kaufmann bath oil makes you feel like you’re on a spa vacation.

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Bath for the Senses

SUSANNE KAUFMANN

Bath for the Senses

$70.00
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2

I am very serious about self-pleasure. Masturbation is self-care! Warming vibrators really up the ante. Treat yourself!

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Dual Warming Wand - Color: Midnight

Kiki de Montparnasse

Dual Warming Wand - Color: Midnight

$160.00
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1

Having soft skin has always been a priority for me, so I exfoliate every time I shower. Sometimes I use exfoliating gloves, but this decadent body scrub is also a favorite, especially for bath time.

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Mutha Nudist Body Scrub

MUTHA

Mutha Nudist Body Scrub

$68.00
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