JENNA PERRY
“Hair color is such an important accessory in life,” says the Manhattan colorist Jenna Perry. A natural redhead with a dialed-up vibrancy, she understands the magnetizing appeal of a signature shade. (Maude Apatow, inspired by Perry’s hair, once dyed her own to match.) A surprise change is equally powerful, as both a news generator and personality shift. Such was the case in September when Kendall Jenner set off the paparazzi by turning up blonde, with golden tones modeled after the ’90s icon Carolyn Bessette-Kennedy. The transformation was recognizably Perry’s handiwork, given her mastery of what she has dubbed #nycblonde—a marker of effortless cool epitomized by another client, Chloё Sevigny.
Over the past five years, Jenna Perry Hair—her flagship salon initially in the East Village and now in Soho—has become an insider’s favorite, launching the colorist herself into the spotlight. As an Olaplex global ambassador and a member of R+Co’s R+COLOR Collective, she champions top-quality formulas that complement her work. “If you’re spending money on your color, you should definitely take the best products home to keep your hair really healthy,” Perry says, singling out the sustainable-minded R+Co Bleu. She brings that same rigor to her role on VG’s Committee, test-driving lab samples from niche brands often led by her NYC industry peers—a talented community that would thrill her younger magazine-obsessed self. “When the products come out and are Violet Code Approved, it just feels good to be a part of that,” says Perry. “Little Jenna is very, very proud of herself.” Here’s what’s in her expertly edited BAG.
10
Hands down, the best body balm on the market. Ever since I switched to this Agent Nateur body treatment, my skin feels and appears to be more radiant and youthful.
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9
This candle stays lit in my bedroom at nighttime when I’m winding down. The woodsy scent makes me feel like I’m in a treehouse in the jungle or my favorite 5-star hotel by the beach.
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8
The packaging on this mascara immediately drew my attention, and I knew Gucci Westman wouldn’t let us down. I love this formula for a light sweep on my lashes or a really standout night look.
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7
Having this product in your makeup bag gives you instant It Girl status. I line my lips with Doux during the day for a no-makeup makeup vibe.
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Obsessed with these cleansing pads because they really take off my mascara and lipstick. I also love using these in the morning as my cleanser to refresh my skin from my nighttime routine.
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This is my newest obsession. Everything Tina makes is proof of her brilliance. It’s amazing how this peel tightens and brightens my tired-looking skin.
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As a VIOLET GREY Committee member, I was lucky enough to test this oil for approval, and it’s my favorite. It’s packed with every single ingredient you could ask for in a face oil for the most radiant skin.
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3
I love a nice lather when it comes to hair cleansing. The Essential Shampoo by R+Co Bleu is always in my routine because it’s packed with antioxidants like caffeine extract, which is great for your scalp.
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2
If you enjoy a sexy blowout, this tool is worth the coins. The Airwrap is easy to use and helps you achieve the hairstyle of your dreams without traveling to the salon.
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