Aeir is a cutting-edge fragrance collection formulated with bioengineering technologies to update existing scent extraction practices. It was founded in Venice Beach, CA by Rodrigo Caula and Enrico Pietra with the mission to flip the codes of luxury on their head and become the world’s first carbon negative luxury fragrance brand. While the undertaking is ambitious, this design duo is certainly up to the task. The co-founders previously worked on Tesla’s Sustainability & Biomaterials Strategy, Yeezy’s Innovation & Future Lab Direction, and LVMH’s first Web3 launch with Rimowa. “With Aeir we wanted to rethink everything about fragrance—the materials, the formulas, the packaging, the supply and logistics chains—from the ground up,” says Caula. “We are changing the world with perfume.”