Motivated by a history of health issues, Agent Nateur founder Jena Covello decided to go organic and natural in her lifestyle. The transition was simple for a cleaner diet, but finding an effective natural deodorant free of aluminum proved impossible. After trying nearly every brand on the market, Jena took to her West Hollywood kitchen to formulate her own. Made with the best organic ingredients—so pure you could eat it— this deodorant has gained a cult following with its luxurious feel and outstanding performance.