La Bouche Rouge translates, literally, to “The Red Mouth,” and while there is a perfect crimson in the collection, this Parisienne cosmetics brand is much more than a sultry lip. “La bouche rouge stands for having a voice, striking a message,” says founder Nicolas Gerlier, whose beauty bio includes stints at Armani, Lancôme, L’Oréal. The message Gerlier wants to project: Climate change is real, and we must adapt. The La Bouche Rouge vision rests on the idea of making life more beautiful for future generations without sacrificing the standards or aesthetics of luxury. Their clean formulas are free from silicones, plastics, petrochemicals, beeswax, and preservatives and are composed of 60-91% active ingredients, delivering efficacious, good-for-you skin care married with gorgeous pigments and luxe textures. The brand’s signature, refillable leather cases are handcrafted in France at the renowned Tanneries Du Puy from upcycled luxury leather, encouraging you to consume consciously and create keepsakes that endure.
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