LILIS revolutionizes body care by merging the art and science of Korean beauty with a focus on the skin below the chin. The luxurious line was born from founder Helen Shin's personal experience with her mother, who suffered from a rare form of eczema that left her skin severely dry and flaky. Even while battling cancer, her mother would spend hours in the shower, using a traditional Korean exfoliating mitt (때밀이) to mask her condition. Inspired by this resilience, Shin created a gentle yet effective solution that captures the best of Korean skincare innovation and spa culture.