Founded by beauty industry veteran Keenan Beasley, Sunday II Sunday was created to address the needs of fitness-oriented people who want to maintain their active lifestyle without sacrificing their hair. While the line works wonders for everyone, it is especially great for those who tend to shampoo less frequently and are more prone to excessive dryness. Each product helps restore moisture loss due to the sweat, build-up, and environmental damage that takes place between washes. When used daily, these unique formulas help reduce itch in 15 minutes and create a healthier scalp in just 28 days.