Tan-Luxe Founder and CEO, Marc Elrick noticed a trend in his hair salon–people had great hair, beautiful makeup, but a needs-improvement-level tan. He thought, if you can customize your makeup, and skin care, and everything else, why not your tan? Born of this moment, five years of research, focus groups, and countless formulations, was Tan-Luxe. This skin care- forward brand creates clean, customizable, buildable tanning products with proprietary Triple Tan Technology that reacts with your unique skin tone to deliver a natural-looking warmth. With several product offerings for face and body, the Tan-Luxe allows your to create your glow, your way.