DISCOVERED

When one works at VIOLET GREY, one occasionally enters a spa expecting a routine (and by that we mean world-class) treatment, and leaves having also discovered a first-to-market product that could possibly become the stuff of skin care legend. This is what we live for. And this is exactly what happened during a recent facial with celebrity aesthetician Angela Caglia at her secret New York hideaway, Casa Cipriani—spa, private club, and noted hangout of Leo DiCaprio and Taylor Swift.

TESTED

After a protocol of exfoliation, LED light therapy, and microcurrent stimulation—the signature steps that keep Caglia loyalists like Alexandra Daddario and Helena Christensen coming back for more—Angela applied a final, glow-giving touch. It was a mysterious new serum straight from the lab, where she had been working with leading stem cell scientists to harness the healing, rejuvenating power of ethically sourced mesenchymal cells. Replete with growth factors, exosomes, peptides, and proteins, the serum was, and still is, unlike anything on the market. We went on to launch it first at VIOLET GREY, and the results—visibly smoother, firmer, and more even-toned skin—mean we can barely keep it in stock.

“There is truly nothing like this serum, exosomes? Yes please! After using this twice a day for a month, some of my closest friends asked me if I had filler or a laser treatment because my skin looks so plump and bright. I think it’s even tightening my pores. Seriously, it’s so good.”
—JACQUELINE LEDY, Beauty Editor, VIOLET GREY

“This made my skin soft, firm and glow-tastic—love it!”
—NAM VO, Makeup Artist

“This treatment is lightweight and easy to apply. I definitely noticed a difference in my skin after just a few uses.”
—JENNA PERRY, Hair Colorist

APPROVED

Angela Caglia’s Cell Forté Serum is officially VIOLET CODE APPROVED and available on THE SHELVES.

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s Committee of Industry Experts separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.

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