From the time she was little, Emily Heath Rudman knew she would have her own beauty brand. The Korean-born adopted child of white parents rarely saw herself reflected in the popular media of the day, and experienced the same feeling of alienation shopping for beauty products that seemed to be catering to an audience that looked nothing like her. For her namesake brand, the makeup artist and product developer of 20 years committed to an inclusive standard of beauty that paid homage to her heritage through the top-tier, Asian-sourced ingredients and technologies and formulas that always work for all ethnicities and skin tones.