While Co-Founder Sara Panton stumbled into the world of essential oils while pursuing a medical degree, she also credits her mother's use of natural beauty products, an affinity for Vogue magazine, and a long-standing ritual of purchasing perfume on her birthday as influences behind Vitruvi. As a direct-to-consumer company co-founded by Sara's brother Sean, Vitruvi offers high-quality essential oils at a fraction of the traditional market price. Every oil is one-hundred percent pure—think no fillers, diluting oils, synthetic fragrances or unnatural components—and is evaluated on three different occasions for purity and potency. Today, Vitruvi is dedicated to helping women take care of themselves so they can take on the world.